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GM Saab Hummer In Production

Posted on March 9, 2010
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General Motors is going thru a cataclysmic change, one which may definitely pull the company out of its current finance predicament or result in bankruptcy, even the possible dissolution of the company. In a quest to right the listing ship, the company is divesting itself of several brands including its share of Isuzu, Fuji Heavy Industries [Subaru], and others. as its wholly owned brands, speculation has been abundant that one, 2, maybe even 3 brands could be canned or sold. Two of the most debated makes for possible divestment are Hummer - the niche military-style SUV brand - and Saab - the Swedish automaker. Although both brands are now reasonably weak, GM has maintained that the two makes will not only survive, but receive fresh product and backing. Let’s take a look at two of GM’s most exposed brands and what the company may have in store for each one.

Saab — Saab enthusiasts have been highly disappointed ever since General Motors grabbed the Swedish automaker back during the early 1990s. Admirer’s hopes that the brand would receive some deep pocket support haven’t quite worked out the way many would have wanted it to. Instead, the Saab brand is just a shell of its previous self with many models based on other automaker’s platforms including the Subaru inspired 9-2x and the GMC galvanized 9-7x.

Saab’s future likely rests with Opel, GM’s big European brand based in Germany. Future production of some Saab cars is likely to go to Germany with rebadged Opels being sold as Saabs. For the long run, look for each single Saab model to based on someone else’s technology, effectively ending what was a a unique Swedish brand.

Hummer — Desert Storm gave rise to the Humvee and soon after the war finished, the AM General company began to produce civilian versions of its army vehicle to fulfill consumer demand. By the late 1990s, General Motors purchased the Hummer name, but GM still depends on AM General to produce the 2 most important models, while building the H3 itself.

Despite purposely low sales, the Hummer name has managed to prosper. Celebs , fiscal moguls, and everyday citizens have been attracted to the brand that has given GM a bit of a “halo” effect. With gas prices surging, demand will certainly drop for the larger Hummers, but GM may counter that with stronger stress on the H3 and the development of the H4, a vehicle reportedly much like the compact Jeep Wrangler.

Of course, not most are satisfied with GM’s plans with the 2 brands, but then again these aren’t normal times for the struggling automaker. In time, GM’s plans might be refined and Saab could still be sold, particularly if Swedish interests step forward. In all, GM is trying to right its listing ship without peeling off too many brands. Will it work? That is tough to say, but if you’re a fan of the GM you certainly hope that it will.

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